This gives a load factor of 92.6%. 1.1 History. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. 4.1.1. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. More than 29 million passengers carried by the largest airline company EasyJet in the UK. 10. Ansoff's Matrix. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. Here is a useful summary: [85], EasyJet serves 136 destinations (as of February 2019). Business ethics Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. 3.6 Physical evidence 11 [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Introduction 1.1 Introduction. ACKNOWLEDGEMENT vi [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. EasyJet has increased the amount of modern aircraft to Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Most EasyJet Topics to Write about. Analytical cookies are used to understand how visitors interact with the website. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Employment But opting out of some of these cookies may affect your browsing experience. Strategic management OPPORTUNITIES Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). This cookie is set by GDPR Cookie Consent plugin. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Airline, Impacts of Tourism This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. DEVELOPMENT SUGGESTIONS Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Conclusion 13 Johan Lundgren. Marketing School Number: 110131060 3.2 Product and services 6 Premium 1. Strategic management A2 US Government and Politics A.J. The airline modernised the building and painted it orange. Its main strength resides in the fact that it flies to more primary airports on the top 100 European routes than any other carrier. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. easyJet is one of the world's most successful low-cost airlines. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Income statement In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. A business is found to be polluting a local river. First published on Thu 28 May 2020 03.16 EDT. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Competition The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. The cookie is used to store the user consent for the cookies in the category "Analytics". The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. This method is incorporated into a strategy map that will form the basis for the development of a . This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . EasyJet has a unique geographical location because it was born in England. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . Stakeholder folder_openmexicali east border crossing Low-cost carrier These cookies track visitors across websites and collect information to provide customized ads. Henderson, L. Neasham . 3.4 Place 8 Thu 28 May 2020 04.59 EDT. Undoubtedly one of the key players in this progression was easyJet. 2. Stakeholder With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Since its launch the site had taken more than 800000 bookings by March 2000. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Strategic management, Stakeholders Introduction Primary or secondary. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Identifying all of a firms stakeholders can be a daunting task. Airline, Stakeholders It was claimed to possess improved fuel efficiency over contemporary airliners. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. The two organisations I will be looking at are Tesco and Macmillan. London Gatwick Airport BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. EasyJet endeavours to respect the principles of the ILO . Environmental impacts 9 Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Air France How does EasyJet contribute to the UK economy? Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. We also use third-party cookies that help us analyze and understand how you use this website. [10][27], In 2002, the airline opened its base at Gatwick Airport. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Collect and evaluate economic factors which might influence EasyJet general business environment. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Employment 3.5.2 Boarding the plane 10 3.5.1 Check-in 9 Political Factors The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The airline's loyalty programme is called Flight Club. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Airline Marketing There are political factors like liberalization, Premium Airline Quality Glossary Definition: Stakeholder. Bennett. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. grand wailea pool menu; under armour ignite slides waterproof. It is more suitable for students and ordinary income people. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Low-cost carrier, Pestle analysis of Easyjet ABSTRACT i [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. . [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. You also have the option to opt-out of these cookies. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . They can consist of e-tickets, online booking and travel services. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). In addition, Marketing Analysis of easyJet [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Background 3 At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. The Company operates through two segments: Airline business and Holidays business. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Case Study easyJets $500 Million Gamble It currently uses the slogan "This is Generation easyJet". and Better Essays. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. 3.1.2 Allowances 4 [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. What are various methods available for deploying a Windows application? Table of Contents. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. 3.1.4 Payment period 5 for only $11.00 $9.35/page. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Stakeholders of easyjet Free Essays 2022-11-05. Originally the company ran its operations absolutely on direct phone sales. Changing pictures of the political sphere have a deep impact on the aviation industry scene. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Best EasyJet Topic Ideas & Essay Examples. [25 marks] The marketing decisions of the industry are to an extent based on political decisions. For example, a stakeholder can be the owner or even the shareholder. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Global Politics A. Heywood. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. British Airways These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. Southwest Airlines Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back 3.1 Price 4 ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Direct or indirect. Branding 11 These were flown on two routes: Luton to Glasgow and Edinburgh. Good Essays. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. A shareholder, though, is someone who has invested in a corporation. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. 3.1.1 Price List 4 [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. Trade union Easyjet stakeholders. Interviews by Ross Falconer. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. Finally we apply these experiences to our job in the future. It was a shaky start but one that would grow into a stable foundation. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Butterworths Company Law Handbook K. Walmsley. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Sort By: Satisfactory Essays. Germany To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. It is corporates, Premium Pressure groups and government. Necessary cookies are absolutely essential for the website to function properly. Many companies are now using websites to communicate with stakeholders. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. As a result the low-cost airlines (LCA) are flourished. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Introduction Southwest Airlines INTRODUCTION vii [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. Efficiency-driven operational model ( tutto quello che c e scritto sotto) The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. London Gatwick Airport Premium The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. Telephone 2 Brief history of KLM 3 The perceived quality refers to; A customer opinion of a product value to him or her. Provide an explanation for each stakeholder position and identify the potential strategic implications. Germany 1 minute read. Sociocultural impacts 7 What are three ways that railroads affected the economy? [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.